Raise Awareness with Public and Professionals
Most people love trees, but too often just for their beauty. Even high-level policy makers aren’t aware of the multiple benefits that urban forests deliver to communities of all sizes. Depending on your audience, you can build awareness using many powerful and free tools. I-Tree simulations put dollar value on the ecosystem services provided by a tree canopy, including carbon sequestration, stormwater management, and community development. There are hundreds of peer-reviewed studies that demonstrate to professionals, how tree canopies can advance numerous goals, often at a lower cost than alternatives. Additionally, there are many online and adaptable toolkits, videos and materials that can be used to form the core of a public outreach campaign, including Trees are the Key Online Toolkit, The Benefits of Investing in Trees and the Urban and Community Forest Appreciation Toolkit.
Some additional examples are provided below and more information can be found in the Resources section.